Rebecca Geier

Chief Executive Officer, RIVE

Rebecca Geier headshot.jpeg

With 30 years of business and marketing leadership experience with enterprise to SMB engineering companies, and named by Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Rebecca’s passion is advising engineering executives to realize their vision and promote their innovations using a smart, modern approach. As a business coach and marketing consultant, she works with executives and business leaders to develop a well-defined go-to-market strategy and organizational structure to maximize ROI.

Before becoming a consultant, Rebecca served as CEO of TREW Marketing, a boutique agency she cofounded that uniquely works with STEM clients. During her time at TREW, Rebecca led the TREW team in building strategic, thoughtful, and sustainable marketing programs while hiring the team, leading original research on the engineer’s buying journey and establishing the brand as the go-to trusted source for marketing to engineers. Prior to co-founding TREW Marketing, Rebecca worked 10+ years as a member of the marketing leadership team at National Instruments, rising to Director of Corporate Communications and Investor Relations with responsibility for global PR, integrated marketing, and internal, external, and leadership communications programs. 

She is author of Smart Marketing for Engineers, which has sold thousands of copies and received 5-star reviews on Amazon. She is a regular keynote speaker, writer and podcast and press interviewee and regularly teaches inbound and content marketing workshops and classes in industry events and universities. 

Rebecca and her husband Tim enjoy spending time with their kids and extended family, travel, and the outdoor lifestyle and live music of Austin and the Texas Hill Country.



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